Former Apple CEO Tells Us the Best Time to Start a Billion-Dollar Business

When you spend ten years of your life as CEO of one of the largest companies in the world, you learn a thing or two about business.

From 1983 to 1993, John Sculley held the top position after Steve Jobs stole him from Pepsi with the line “Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?” Gnarly.

So when does old mate reckon the best time to start a business is? Right bloody now!

In Sculley’s new book ‘Moonshot!’ he claims that there are four game-changing technologies that are cheap and easily accessible to entrepreneurs looking to make a start in the business world. These are cloud computing, wireless sensors, Big Data and mobile devices.

He also suggests that you pick up a copy of PayPal cofounder Peter Thiel’s book ‘Zero to One.’ The book’s summary gives you a pretty good idea of the contents – “Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace, they will escape competition altogether, because their businesses will be unique.”

And when you think about this fairly simple idea, it rings true for many of todays most successful businesses. Why do something that has been done so many times before? Think differently, would ya?

But of course, Sculley wants you to read his book too, stating that both are essential, but probably because he wants your money.


Do you have a great business idea stewing in your little head? Well maybe it’s time to start putting the wheels in motion. Get that thing cooking!