We can learn a lot from the way top supermodels use social media, with their cult-like celebrity status, millions of Twitter and Instagram followers, and perky pic taking skills.
So if you’re trying to build followers, establish yourself or your business, or promote something, follow these basic rules to get supermodel-like traction.
Supermodel Chrissy Teigen is a self-admitted “over-sharer” on social media, constantly posting pictures of her dogs, fun facts about herself, and even snaps of herself at the dentist. And with over 2 million followers on Instagram, it’s a strategy that’s working.
The Victoria’s Secret models like to give us insights into their lives, from putting pictures up of behind-the-scenes fashion shows, working out at the gym or hanging out with friends.
Pic: Chrissy Teigen Instagramming from the hospital bed after cracking a foot bone. Source: Instagram.
Rather than blatant product pushing, fans like to see a human side to you or your business, so give them a behind-the-scenes insight to your life. It could be what you’re wearing, what you’re doing, what you’re eating, or fun snaps of your pets. There can never be too many cute dog accounts.
Giving your brand a human touch and telling a story makes it relatable, which means people are more likely to engage with you.
Pic: Chrissy Teigen’s Twitter posts. Source: Twitter.
Social media is a two-way street, so as well as giving an insight into your life, it’s worth remembering to tag others in your posts and photos as well.
Model Kendall Jenner (Kim Kardashian’s half-sister for anyone living under a rock), has a whopping 25 million Instagram followers. She regularly tags friends, designers, magazines and people she’s with to build that community engagement.
Pic: Kendall Jenner posted on Instagram after leaving New York Fashion Week. Source: Instagram.
So while you might not be wearing super expensive clothes and be hanging out with famous people, but don’t forget to tag other brands, companies and people associated with a post. They’ll usually share it and that gets more eyes across your profile.
Hashtags help collate all tweets or posts about a specific topic in one place, so don’t forget to use hashtags too, and link them to current cultural or sporting events. But use them sparingly; no-one likes #spam.
Pic: Kendall Jenner’s Twitter posts. Source: Twitter.
Whether it’s a topical event, anniversary, holiday or news story, stay on top of what’s happening in your area of expertise and have an opinion on it.
Obviously, you can’t be across everything, so if you’re interested in fashion or have your own fashion business, share posts about fashion shows, trends, influential people, and styles you like or don’t like. Ask your followers for their opinions too; it’s all about creating a community.
Pic: Cara Delevigne’s Twitter posts. Source: Twitter
If customer service is an important part of your business, or you are using social media to build up your expertise, a news-based network such as Twitter could be beneficial. Instead of setting up a Twitter account to be a bystander, post stuff on there and follow people and companies you’re interested in. React to news and current events quickly, even if it’s just sharing other people’s statuses and tweets.
Pic: Cara Delevigne. Source: Instagram
Miranda Kerr posts pics on Instagram every couple of days, sometimes posting up to five pictures in one day.
British supermodel Cara Delevigne posts at least two photos every day to Instagram, giving her 12 million followers plenty of inspiration and insight.
Building a presence on social media requires time and perseverance. To really establish yourself on a social media platform, it’s important to post regularly at peak times.
Using post scheduling apps like Tweetdeck, Hootsuite or Buffr can make this easier to do, ensuring there’s a steady stream of content going up on your social media.
For Twitter and Facebook, engagement dies down after 3pm on Fridays and picks up again from Sundays, so keep this in mind and use analytics to see when your followers are most active.
Constant updating, posting and promoting is necessary in order to establish yourself and really convey the desired message to the specific target audience.
Main pic: We Heart It