They say the rich get richer, and that’s definitely true in Hollywood.
This year Academy Award nominees in the categories of Best Actor and Actress, Best Supporting Actor and Actress and Best Director will each take home a goodie bag worth US $125,000, win or lose.
Inside this sack of materialism, Variety report these already rich and famous celebs will find a plethora of gifts ranging from high end cosmetics to once-in-a-regular-person’s-lifetime travel experiences, and everything in between.
The highlights include a three-night stay at a Tuscany resort worth $1,500, $1,500 worth of Mediterranean Sea Salts, a $14,500 train ride through the Canadian Rockies, a high-end camping (‘glamping’) trip valued at $12,500, a year’s worth of Audi car rental from Silvercar costing $20,000, and a Reset Yourself lifestyle makeover package priced at $14,200.
And don’t forget the $250 Afterglow vibrator, an addition that’s sure to cause a buzz.
The crowning glory of the bag, though, and its joint most expensive item, is a $20,000 voucher entitling the bearer to a one-on-one horoscope session with Enigma Life founder Olessia Kantor. For that kind of money, you’d be hoping for a pretty bang on horoscope.
At this point you’re probably asking yourself, why? Why is it that brands throw money at people who can quite easily afford to buy their products themselves. Why can’t they give these gifts to someone more needy? Me, for example.
Unfortunately, it’ll never happen.
The reasons brands line up to get their goods into the paws of these A-list celebs is because they hope that maybe, just maybe, one of them will shoot out a tweet about their product, or even (and this is the ultimate jackpot) upload a snap of it to Instagram and send their sales into the stratosphere.
But unfortunately for these brands, their efforts this year could be in vain. The IRS, America’s taxman, has reached an agreement with the Academy to make the contents of goodie bags taxable.
So, for these big screen stars, actually taking the bag home may not even be worth the hassle. And such is the life of a Hollywood celebrity.