Starting a Business? Don’t Neglect Your Brand

Starting a business is an exciting time for everyone involved, especially if the product or service you’re offering is on track to be the next big thing.

But what entrepreneurs often overlook is the importance of building a brand.

Yikes! Wrong Brand.

Branding is much more than having a sweet logo your cousin’s friend that studies design made for you in exchange for a carton of beer, it’s your entire company identity.

How you communicate, the name, your tagline and the culture around your business are as important to branding as money is to Clive Palmers dream of creating the Titanic 2.

*Shudders*

And it’s all well and good to be edgy when naming the venture, but you’ll want to make sure it doesn’t offend anyone like the larrikins over at Pommiebasher.

Here’s what you need to know about branding your business.


Keep it consistent


How many times have you seen Coca-Cola change their logo in the past 20 years? That’s right, even if they did, you probably didn’t notice.

Consistency creates familiarity which will translate to loyalty down the track, an important aspect of any business.

Change often scares people. If Coke turned around and suddenly made their logo blue – aside from pissing off Pepsi – people would lose their damn minds.

COKE IS RED, DAMMIT!


Learn from your competitors


Researching your competitors is one of, if not, THE most important part of both your business and your branding.

If you want to be the next big clothing company, there’s no use treading the ground your competitors have already covered. Think beyond your peers and for the love of jeebus, stop trying to revive old trends.

Hang ten, bruh!

Look at their successes and failures to find a way to make your brand stand out.


Understand your audience


Look at your product or service and think very hard about who your target market is. What kind of person buys your stuff?

Try and imagine your audience as one person and inject as much of their personality into your brand as possible. This will make your business easy to relate to.


Branding should be an ongoing concern


Once you have built your brand and are satisfied with how it’s performing, that’s it, right?

No, you are wrong.

Maybe not THAT wrong.

Like any aspect of your business, you should be constantly reviewing and improving on it. The aim here is to never let your brand feel old or outdated. Imagine if google still had their first logo?

It’s hideous!

And this is a great example of consistency; while the logo has obviously changed over the years, the theme remains intact.


Prioritise your branding


I know that sales and profit margins are crucial to the operation of your business, but your branding should be just as important.

Make time to plan and implement your branding strategy to get the best out of your business and connect with your target audience.

Starting a business with no brand strategy is like opening a bank account with no money. What’s the point?

Business dog knows you should make a de-paws-it first.