In a move designed to capture the attention and hearts of all animal lovers, ride sharing app Uber Australia has announced the arrival of #uberKITTENS on demand.
For $40, you get a kitten delivered to your home or office by an Uber driver to play with for 15 minutes.
The campaign is on for today only in six cities across Australia: Sydney, Melbourne, Perth, Brisbane, the Gold Coast and Geelong, and follows the success of #uberKITTENS and Puppies on Demand in the US.
Every dollar raised from the campaign will be going to participating cat shelters across the country, including Cat Haven in Perth, the Cat Protection Society in Sydney, Animal Welfare League Queensland, and the Lort Smith Adoption Centre in Geelong and Melbourne.
“Demand for kittens will be high and availability very limited as a result. It may take multiple requests and you’ll have to be lucky to find available kittens. We’ll be working hard to deliver as many kitten snuggles as possible!” the company said in a statement.
For Uber users, the service is available between 12pm and 4pm by choosing the ‘KITTENS’ option in the app. Users can also choose to adopt the kittens after snuggling time is over.
It’s a great move from the Google-backed company, which was valued at $18 billion last year.
Could you earn some extra cash as a cabbie?
Recently, the controversial company claimed that Sydney drivers could earn up to $20 an hour, or $150 per night between the busiest times of 6pm-11pm.
Sounds like a great side hustle, doesn’t it?
Business Insider revealed one driver in the United States was actually only earning US$4.54 per hour, and it turns out there’s a fair bit of fine print to contend with.
Uber takes a 20 per cent cut of each fare, and when you sign up, you agree Uber can raise their driver fees at any time, and lower fares charged to customers. There’s also petrol, tolls, maintenance and cleaning fees to consider.
So, there’s no doubt that Uber is changing the landscape for consumers, but when it comes to using it to earn income, it’s a little cloudy.
Main pic: Nicolas Suzor, via Flickr.