Just when you thought insurance companies couldn’t creep on you any more, American insurer Liberty Mutual has just announced a partnership with car manufacturer Subaru.
The deal gives Subaru drivers that have the Starlink infotainment system the ability to download the insurers app that will tell the driver when they break too hard or accelerate too aggressively.
This is all part of Liberty Mutual’s RightTrack program and it will give drivers some pretty sweet discounts when they adhere to app’s rules for safe driving.
And while the insurer is adamant that the technology can only be used to offer the driver discounted premiums, there is nothing stopping them from changing these rules in the future.
“Who cares? We live in ‘Straya! Our insurance companies are mad-dogs and would never use technology to charge us more money.”
Well, disembodied voice, we’d wager that it won’t be long at all before our very own insurance companies catch wind of the wondrous benefits that car-snitching can offer. In fact, it wouldn’t surprise us if they were working on their very own apps right now.
As technology progresses and more things start connecting to the internet – yes, things – all manner of businesses are going to start seeing opportunities in this connectivity. For example, manufacturers will be able to collect data on how people use their appliances, data they can use to improve, enhance and market further products.
This is called “The Internet of Things.” Ugh, they could have at least called it Skynet….wait.
And this is completely changing the insurance industry. In the US, Usage Based Insurance (UBI) is taking off, with over 50 million drivers expected to try the model by 2020.
UBI is essentially using data collected by devices to assess how you use your insure-ables.
And wouldn’t ya know it, UBI is already in Australia in the form of Youi, who assess an individuals risk by focusing on how they use their car, rather than simply asking how much it’s worth and where it’s parked at night. But luckily, they’re not all up in your stuffs internet just yet.
Health insurers are jumping in on the action too, handing out free fitness trackers in the US to offer lower premiums if individuals hit daily exercise goals.
We’ve said it before and we’ll say it again: